Data and Research

Across 312 technical SEO audits in the last 12 months, 79% of “Indexed, though blocked by robots.txt” URLs on ecommerce sites were faceted-nav variants. Six findings on robots.txt, GSC coverage warnings, and the root causes we see in audit work.

78% of OC small business owners do not actively monitor their Google Business Profile. Full N=247 Matcha Growth 2026 SMB Search Survey methodology and findings.