Website Design
Websites Built for Rankings, Conversions, and Speed
Custom design and rebuilds for ecommerce brands and local businesses. WordPress and Shopify by default, with experience across every major platform. Every build ships with SEO, performance, and conversion baked into the design phase, not bolted on after launch.
Problems We Fix in the Design Phase
Slow load times killing conversions and Core Web Vitals
Product and category pages that don’t rank because the template drops schema
Mobile checkout flows that leak revenue
Templated designs that make the brand look like every other Shopify or WordPress store
SEO-invisible site architecture (thin category pages, missing internal linking, orphaned pages)
Off-the-shelf themes with 40+ scripts that tank Lighthouse scores
Platforms I Build On
WordPress and Shopify are my defaults because they solve the largest share of client needs. The rest of the platform list is what I have shipped production sites on, in order of how often I recommend them.
WordPress + WooCommerce
My default for content-heavy brands, local businesses, and ecommerce stores that want ownership. No platform lock-in, deep SEO plugin ecosystem, works with every major hosting stack. I recommend WPX, Kinsta, or WP Engine for hosting.
Shopify
My default for pure ecommerce brands doing under $10M with straightforward catalogs. Fast to launch, strong app ecosystem, native checkout. Custom Liquid theme work for stores that need to look different from the standard Shopify look.
BigCommerce
For mid-market stores that need built-in features Shopify charges apps for. Cleaner API, better multi-storefront support.
Squarespace
For small brochure sites and creative professionals. Fast to launch, tight design system. Not built for real ecommerce or heavy SEO.
Wix
Occasionally, for small local businesses that already own a Wix site and want an incremental rebuild instead of a platform migration.
Webflow
For design-forward brand sites and content-heavy marketing sites where SEO matters. Strong CMS layer, clean output.
Headless (Next.js, Astro)
For ecommerce brands hitting Shopify or WooCommerce performance ceilings. Headless storefronts on top of Shopify Storefront API or WooCommerce Store API for the fastest possible pages.
Custom / Ghost / Framer
Case by case. If your team already owns a stack and it works, I can build inside it.
What Every Build Ships With
SEO-first architecture
URL structure, breadcrumbs, internal linking, and site hierarchy planned before the first template gets designed.
Full schema markup
Organization, Product, LocalBusiness, FAQPage, BreadcrumbList, and Article schema wired up in the theme, not left to a plugin default.
Sub-2s LCP
Every page targets sub-2s Largest Contentful Paint on 4G mobile. Images optimized, scripts deferred, critical CSS inlined.
Mobile checkout flow QA
Real card transactions on staging across product types, shipping methods, and tax zones. Every regression fixed before launch.
Conversion elements baked in
Trust signals, social proof, review integration, sticky CTAs, and abandoned cart flows built into the template.
Post-launch monitoring
30, 60, and 90-day reconciliation passes on Core Web Vitals, GSC coverage, and conversion metrics. Any drift diagnosed and fixed while the build is still fresh.
FAQ
Do you use themes or build from scratch?
Both. I default to a fast base theme (Kadence for WordPress, Dawn or a custom Liquid theme for Shopify) and then heavily customize the templates, layouts, and blocks that actually differentiate the brand. Building 100% from scratch is expensive and usually not the right trade for most sites.
How long does a website build take?
Roughly 4 to 8 weeks depending on catalog size, custom template count, and how quickly the client turns around review requests. A small brochure site can ship in 3 weeks. A full custom Shopify theme with 8 templates and a headless storefront runs 10 to 12 weeks.
Will my rankings survive the redesign?
Yes. I run the same 1:1 URL mapping and 301 redirect strategy on redesigns that I run on platform migrations. Every URL keeps its structure or gets a redirect. H1s, meta titles, meta descriptions, canonical tags, and schema all carry over. Rankings stay put.
Do you handle hosting?
Yes. For WordPress builds I recommend WPX, Kinsta, or WP Engine and can handle the provisioning as part of the engagement. Shopify hosts itself. Headless builds go on Vercel or Cloudflare.
Do you also do the SEO work after launch?
Yes. Website design without ongoing SEO leaves half the value on the table. I offer bundled engagements that combine the build with 6 or 12 months of SEO work at a lower blended rate than either service on its own.
Ready to Rebuild?
Book a 30-minute call. I’ll walk through your current site, your top pages by traffic, and what a rebuild would look like for your platform.
Or email colin@matchagrowth.com directly.